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Notes from the build

Occasional, practical writing on business technology. Written by the people doing the work, for the people paying for it.

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Systems

The spreadsheet is the system, and that is the problem

Most businesses do not have a software problem. They have thirty spreadsheets and one person who understands them.

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Recent writing

Web

Why your site is slow and what actually fixes it

Image weight, render-blocking scripts and a hosting plan bought in 2019. In that order, almost every time.

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Marketing

Stop reporting impressions to your board

If a metric cannot be traced to money in the bank, it belongs in the appendix, not on slide two.

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Let's talk about what you are trying to build.

Tell us the problem in plain language. We will come back with an honest view of scope, budget and timeline — and tell you if we are the wrong fit.